Our story
- 2008
Whilst working at Nissan’s Technical Centre in the UK on concepts for the Qashqai+2, studies for an integrated bike rack were explored. The space and load-bearing requirements made it impossible at the time, but the challenge remained.
- 2008 – 2016
European insurers push manufacturers to improve low-speed crash performance. Rear bumper beams are added, side members are strengthened, and space is provided to absorb the energy. The structural conditions that made integration impossible in 2008 quietly improve.
- 2016
The conditions are finally right. With Nissan’s European concept work winding down, Craig takes on the challenge independently and founds Auxtail.
- First patent
Unable to find a bike carrier partner willing to co-develop the vehicle interface, Auxtail designs and patents its own carrier — controlling the full solution from vehicle fixings to load platform.
- Second patent
Inspired by retractable awning mechanisms, a second patent is filed and granted for a system that folds the rack mechanism into the bumper — invisible when not in use.
- Tesla Model 3
Proof of concept confirmed on a Tesla Model 3. The compact rear crash zone and low finisher highlight exactly what the system needs to perform at its best — informing the next application.
- BMW i4
The BMW i4, with its generous rear crash zone and taller finisher, provides the ideal platform. Plans were made to launch a limited edition.
Our current product is a retractable, bumper-integrated bike rack extendable for up to 4 bikes— the first of what we see as a growing family of deeply integrated vehicle accessories. As cars become less differentiated, the opportunity for meaningful, high-value customisation will only expand.